1st - 2nd October, 2026

Mombasa, Kenya

Africa MICE
Summit 2026

Theme: Building Africa's Business Events Ecosystem for Trade, Investment and Innovation

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Key Benefits

Strategic Networking

Connect with decision-makers and industry pioneers

Market Intelligence

Access emerging trends and growth opportunities

Business Growth

Forge partnerships and discover new ventures

About

About The Summit

The Africa MICE Summit is a premier learning and networking platform dedicated to advancing the Meetings, Incentives, Conferences and Exhibitions (MICE) Industry across Africa

Since 2018

Africa's MICE Leader

Shaping the Future of Africa's Business Events

The Africa MICE Summit 2026 convenes industry professionals, policymakers, and thought leaders to explore innovative solutions, share transformative knowledge, and forge strategic partnerships that will accelerate sustainable growth of Africa's MICE industry.

Industry-Leading

Networking

Growth

600+

Attendees

Professionals

25+

Speakers

Experts

50+

Exhibitors

Solutions

Contact

Why Attend?

Discover the unparalleled value of attending Africa's premier MICE industry event

Unmatched Networking

Connect with 600+ industry professionals, decision makers, and potential partners from across Africa and beyond.

Cutting-Edge Insights

Gain exclusive access to the latest trends, innovations and strategies shaping Africa's MICE industry.

Business Opportunities

Explore new markets, discover potential clients, and forge partnerships with key industry players.

2026 Exhibition & Showcase Opportunities

Showcase your products and services to Africa's growing MICE market

Why Exhibit at AMS 2026?

The Africa MICE Summit presents a unique exhibition and showcase model for innovative solutions in the MICE Industry. The exhibition will consist of thematic hubs featuring green innovations, emerging technologies, learning solutions, destinations, venues and much more.

Exhibiting at the Africa MICE Summit is an opportunity to demonstrate your organization's unique innovations and solutions to a fast-growing and dynamic MICE market.

Targeted Audience: Connect with decision-makers from across Africa's MICE industry

Business Growth: Generate leads and establish new partnerships

Innovation Showcase: Highlight your latest products and services

Exhibitor Package

Includes booth space, listing in event materials, and exhibitor passes.

MICE Investors & Stakeholders Round Table

Unlocking Investment for Africa's MICE Infrastructure and Innovation

2nd October 2026

Mombasa, Kenya

About the Round Table

The MICE Investors and Stakeholders Round Table is a high-level convening scheduled as part of the Africa MICE Summit 2026. It brings together investors, developers, financial institutions, trade and tourism agencies, and MICE professionals to deliberate on unlocking investment capital for MICE infrastructure and innovation in Africa.

Strategic Objectives

Stimulate dialogue between public and private sector stakeholders
Present investment-ready projects including convention centers and exhibition venues
Promote cross-border collaborations under the AFCFTA framework
Advocate for investor-friendly policy and incentives
Establish Africa as a leading MICE investment destination

Key Discussion Topics

MICE Investment Trends

Global outlook and African opportunities

De-risking Investments

What investors need in African markets

PPP Models

Public-private partnerships for convention infrastructure

Financing Models

Blended finance options for MICE projects

Digital Transformation

Technology in the MICE sector

Green Innovations

Sustainable venue development

Target Participants

Local and international investors
Government agencies
CEOs of convention centers and hotels
MICE technology providers
Real estate developers
AfCFTA Secretariat
Business associations
Development finance institutions

Expected Outcomes

Mobilisation of investor interest for specific MICE projects
Creation of an Africa MICE Investment Pipeline
Partnerships between public agencies and private developers
Recommendations for national and regional MICE strategies
Launch of MICE investment guidelines
Launch of MICE Innovation and Investment Incubators

Partnership Opportunities

Stakeholders are invited to partner through:

Sponsorship of the roundtable or pitch session
Showcasing investable MICE projects or destinations
Hosting side sessions or exhibits
Co-developing a MICE Investment Prospectus
Providing mentorship or capital for startups

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Contact Us

Have questions about the Africa MICE Summit 2026? Get in touch with our team.

Get In Touch

Address

Zuri Events Ltd offices, Trio Complex, Off Thika Road Exit 7, Behind Garden City Mall

Email

info@africamicesummit.org

Phone

+254 705 761 111

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